● The company is an online retailer, a multichannel retailer, or a chain store with a revenue starting at 1 million euros per year.
● The retailer has more than 500 SKUs in its assortment.
● The retailer has a dedicated staff member responsible for pricing.
● The retailer wants its prices to react immediately and accurately to demand fluctuations and competitors' price behavior.
● The retailer is trying to reignite demand.
● The retailer wants to accelerate sales and get more profits in 4-6 weeks.