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Competitive Pricing
Does your company operate in a competitive market?
Launch fully-automated dynamic competitive pricing that provides retailers instant increases in sales and profits.
What is competitive pricing?
The essence of the strategy is automatically considering current competitors' data in pricing calculations.

With automated competitive pricing, a retailer automatically maintains the targeting price position for each SKU on the market. When competitors change prices, the retailer's price automatically follows them, protecting and boosting the retailer's sales.
What companies leverage competitive pricing:
Competitive pricing is essential for every retail company with direct competition; that is, for the retailers who sell goods, which shoppers can also find in competitors' stores.
Dynamic competitive pricing is crucial for e-commerce companies and multichannel retailers. Online shoppers tend to switch between stories, comparing their prices easily.

For retailers, the price is one of the most important drivers of sales and customer loyalty, and its importance significantly grew from 2020.

For 44 to 66% of consumers, price is a very or extremely significant factor in determining where to shop, depending on the retail segment.
(source: consumers and retailers research, 2021 retail-week.com/tech/strategic-report-five-winning-pricing-strategies-for-2021/7036479.article?authent=1)
What do companies achieve with competitive pricing?
Dynamic competitive pricing helps a retailer to significantly increase sales volume or gross profit in a very short period of time. Commonly, sales performance improvements occur in the first week or even the first few days after launching automated pricing.

Note that the company generates these additional revenue and profits almost "out of thin air," solely by tailoring the price to the specific competitive environment.
WITHOUT dynamic competitive pricing or with poor automation of competitive pricing, retailers either lose sales, reduce profits, or miss out on both sales and profits:

● Some prices of such companies are "above the market."
Competitors lower the price, the company fails to react and change its price in time. Shoppers perceive the store as "too expensive" and switch to its competitors.

● Some prices are "below the market."
This often occurs when the retailer tries to increase its market share.
If the retailer is unable to promptly consider competitor prices, they commonly set prices much lower than all other offers on the market.
At the same time, the "first," "second," or "third" minimum price would ensure almost the same sales volume, and the margin for each purchase would be higher. Thus, the company is constantly losing profits.
Competitive pricing is the strategy that provides the fastest results.
For KVIs, employing competitive pricing is crucial.

A hint:
Combine competitive pricing with zone pricing, considering the prices of your local competitors.
Imprice platform empowers your pricing specialist to boost profits and sales rapidly, considering in real-time competitors' data for each zone, brand, product category, product segment, even a specific SKU.
How competitive pricing works with the Imprice platform
Automated considering of competitors' prices
Imprice automatically recalculates prices tracking and considering changes in competitors' prices, all internal factors, and constraints.

Minimum price recalculation interval -
every 10 minutes.
All data for efficient competitive pricing
within a single window
Your company's internal data:
Competitors' data:
History of all data and rules changes and analytics:
Cost prices, inventory turnovers, stock levels, future supplies, margin constraints, aimed price position against competitors, and pricing rules.





Imprice automatically loads goods data from your ERP system.
Actual prices, promotions, markdowns, competitors' stocks, RRT.

Imprice allows setting an individual list of competitors, pricing rules and scenarios, types of prices for every specific brand, store, region, goods segment, and even SKU.





Imprice automatically collects your competitors' prices or automatically loads those prices from your vendor.
Imprice stores your SKUs' prices, pricing rules formed those prices, competitors' prices of competitors, the position of every price against competitors, margin, and revenue of each date.

Imprice makes reviewing and analyzing the data incredibly convenient.






Imprice helps to explore data aggregated by region, brand, and goods segment, shows dynamics of indicators, charts, dashboards, assortment intersection with competitors, competitors' price indicators.
It's easy to create and manage pricing rules with Imprice.
It's easy to analyze competitors' and your own prices.
What affects the price efficiency, and what should pricing rules and strategies consider:
● Company's strategic goals and positioning in a specific market, agreements and obligations to suppliers, recommended retail price, competitors' prices, competition in a particular geographical area or city district, competition on selling a specific brand, product group, SKU, ...




● Inventory turnover, cost price, variable costs in different markets, stocks and competitors' stocks, the next supplying date, if SKU is KVI or not, ...



● Daily changes of every factor, shoppers' reaction to the price, ...


Imprice enables retailers to employ pricing scenarios and strategies of any complexity.
Examples of pricing custom needs you can implement with Imprice easily:
  • Scenario 1.
    — We need to maintain the third lowest price position among our key competitors.

    For a specific brand A, there is an obligation to a supplier: to set a price not lower than the price of a retail chain X.
    Therefore, for brand A, if the third minimum price in the market is lower than the price of X, the price should be set equal to the price of X.
  • Solution:
    With Imprice, you implement this pricing strategy in a few clicks using the default settings.
  • Scenario 2.
    — We have an obligation to a supplier of one goods group. According to that, we have to set prices not lower than prices of Y and Z retailers.

    We also have an obligation to a supplier of another product group about our prices correlations with W and X stores' prices.

    Finally, we have an obligation to a supplier about the recommended retail price (RRP). And there is an extra agreement: if 30% of top retailers do not follow RRP, we may also reduce the price to their level.

    At the same time, we have different competitive strategies for different product groups and brands. We want to set the second-lowest price on the market for some SKUs and the fourth-lowest price for other items.

    Our price calculations have to consider all these conditions.
  • Solution:
    With Imprice, you implement this pricing strategy in a few clicks using the default settings.
  • Scenario 3.
    In Munich, our store chain has a high market share and an excellent coverage by the delivery points.

    We want to launch a series of price experiments to determine exactly for what SKUs it is possible to raise margin without losing sales, and by how much.

    In Berlin, we provide only a few delivery points, so our online store is less convenient for some shoppers. Further, we have a target to increase market share there.
    Some Berlin competitors don't operate in Munich. They compete with us for several product groups, offering good-dealing prices.
    Some of the Munich competitors don't operate in Berlin.

    In Berlin, our target is to increase sales by lowering prices, considering Berlin competitors' data in real-time.
  • Solution:
    With Imprice, you implement this pricing strategy in a few clicks using the default settings and Zone Pricing.

    The Imprice Analytics module provides convenient monitoring of results during increasing profitability tests and allows you to make the necessary adjustments quickly.
Talk to Imprice pricing experts:
+39-02-82955-708