Source: NEW-RETAIL MEDIA
Gold-Standart.com is a Russian retail chain and online store of sports nutrition. The company's consumers mostly are active visitors of Moscow or Saint Petersburg gyms, improving the training result with sports nutritional supplements and vitamins.
Due to the COVID-19 spring lockdown, gyms in Moscow and St. Petersburg were closed until July 2020. As a result, the company's offline stores were closed, and with non-worked gyms, online sales decreased almost to zero. AI-driven Imprice modules helped Gold-Standart.com to reignite demand
and accelerate the gross profit
of the online store.